AKSigorta Annual Report 2018

Vision, Mission, Strategy and Values

Our Vision

To make insurance

easy, understandable

and accessible

for everyone

Our Mission

To provide a

unique insurance

experience

for our customers to support the continuity and ease of life while creating value for all stakeholders

Our Values

Respectful

We are a trusted company where respect is key.

Solutions Driven

We are always ready to provide the most appropriate solutions to make people happier.

Success Driven

We develop ourselves continuously to achieve the best in everything we do.

People Focused

We understand the needs of people and provide the right product with understandable services and up to date technology.

Our Strategy

Our Choices

In accordance with customer needs, we will improve our balanced product and channel portfolio; and focus on customer acquisition. We will use technology and digital operations.

Our Priorities

We will improve employee awareness and skills. In parallel with the changing and evolving world; innovation, customer focus, analytics and digitalization will remain our strategical priorities.

Our Goals

We will create value for our shareholders based on sustainable profitability and competitive advantages.